How is the Saudi market?



With a population of over 34 million people, Saudi Arabia is the largest economy in the Middle East and is poised to be the fastest-growing economy globally in 2022. Additionally, its strategic location at the center of the Asian, European, and African continents and its ports along the Red Sea that rank second in the world in terms of throughput make it an important global logistics hub. Currently, Saudi Arabia is working to diversify its economy and reduce its reliance on the oil industry. In 2020, it attracted nearly $5.5 billion in foreign investment, a 20% increase compared to the previous year. Moreover, Saudi Arabia is actively improving its business environment, enhancing its commercial legal framework, and launching large-scale privatization plans, while relaxing regulatory oversight on foreign investors in its capital markets.